Sohaib Uz Zaman, Saad Bin Viqar Hamidi, Syed Hasnain Alam, Shahan Aziz. Perceived Health Benefits, Brand Trust, and Emotional Value in Consumer Adoption of Fortified Powdered Milk Products: A Structural Equation Modeling Approach. JHWCR. Published online April 29, 2025:e110. doi:10.61919/j2tfe031